Honest Tea is going Fair Trade

By Julio A. Cruz

Triple Pundit reports that Honest Tea will be Fair Trade Certified by the end of the 2011 first quarter.

Variety of drinks from Honest Tea. Photo Credit: FreeMania!

This makes them much better in its social and environmental practices plus places them even higher in the beverage category. It comes to no surprise they announce this during Fair Trade month.

It’s probably been a couple years since I started consuming Honest Tea. The green tea with honey grabbed my attention. Now I have about three of their 28 different flavors.

I enjoy the drink because it taste good, it’s healthy, certified organic, light, and very environmentally-friendly.

They do have some drinks in glass containers, which are usually found in Whole Foods Market, but for the most part the drinks are on plastic #1 containers, being 22 percent less plastic than regular bottles, BPA-free while saving world resources.

The drinks are tasteful, especially the ones from the  pomegranate and blueberries to the one with goji berries, where most of its fruits come from the eastern part of the world.

I’m going be even more satisfied when I drink, let’s say the new lemon tulsi as I see the Fair Trade Certified label on the bottle.

Some of its drinks come in packages of 12 and can be found in a Smart&Final.

What this does now is have Honest Tea officially meet Fairtrade Labeling Organizations International (FLO) and Fair Trade USA standards that better tea farmers’ quality of life.  Meaning, that workers gain a fair portion of profits, have fair working conditions, freedom of association, minimum wage, and that they work under environmentally sustainable agricultural practices.

Hones Tea are ahead of the pack now and people are supporting it, like the President and CEO of Fair Trade USA Paul Rice who said:

“Honest Tea is once again raising the bar for the entire industry. Honest Tea has been a pioneer in social responsibility from the beginning…and that they care about the workers who harvest their tea and the future of their communities.”



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