Archive for February, 2012

Jessica Alba Launches Web-Based Eco-Safe Baby Products Store

Appearing in such films as ‘Spy Kids: All the Time in the World,’ ‘Valentine’s Day’ and ‘Little Fockers,’ the Golden Globe nominated actress Jessica Alba and busy mother of two young daughters co-founded the eco-safe baby essentials Web based store in January 2012 called, ‘The Honest Company,’ named after her 4-year-old daughter, Honor.

The California native became a first time mother in 2008, when she felt a strong responsibility to her daughter and to help other parents create and maintain a toxin-free, healthy, organic home enviornment after learning about certain chemicals used in various home and baby products.

Everyday household cleaning and baby products can be hazardous to both the enviornment and babies.

On her recent appearance on the Nate Berkus Show, Alba said there are commonly found toxins in most baby items such as diapers, bath and body lotions and cleaning products that use carbon-based chemicals that subsequenlty can cause a variety of health related problems such as respiratory illnesses.

Alba suggests that parents need to make safer choices when it comes to what products are in a baby’s enviornment, because their immune system isn’t fully developed until they are six-months old.

The eco-safe products on Alba’s Website include plant-based fashionable diapers, chemical free household cleaning and laundry products, and personal care items such as bath and body lotions for the entire family.

Alba also rallies support and raises visibility of the proposed updated
Safe Chemicals Act 2012, that would put common sense limits on toxic chemicals, making them safer, in an effort to protect against dangerous levels of toxins in products, which can be linked to serious health related problems.

For more information about Jessica Alba’s toxin-free, eco-safe products, visit:


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Hollywood Glam Goes Green

With some eco-conscious celebrities arriving at the 84th Academy Awards this year in hybrid cars, one lucky diva will walk the red carpet wearing a winning-designed dress made completely from eco-friendly materials.

Suzy Amis-Cameron, wife of famed ‘Titanic’ director James Cameron, is founder of  ‘The Red Carpet Green Dress’ contest. The dress design contest concept began in 2005 because enviornmental advocate Amis-Cameron believes that beautiful red carpet worthy gowns can be organically chic, created by using only sustainable and renewable materials. With the goal of bringing eco-awareness to the fashion industry, gown designers have the opportunity to consider sustainable, alternative materials.

The mother of five children, Amis-Cameron started the Red Carpet Green Dress contest to benefit Muse School in Calabasas, which she co-founded with her sister Rebecca. The antithesis of the traditional classroom setting, the child-centered school focuses on a healthy community and enviornment.

With hundreds of entries from all over the world, contest participants must design and make a gown completely from eco-friendly,  sustainable materials. Once the winner is chosen, the gown will then be worn by an actress on the red carpet at the Academy Awards February 26th.

In order to reduce consumption of new raw materials, some gown designers have started using eco-friendly, biodegradable and sustainable materials that are enviornmentally friendly.

Using recycled or reclaimed fibers, eco-friendly fashions are made using organic silk, bamboo, hemp and cotton that are produced without the use of pesticides, harsh chemicals or bleach.

With the fashion industry working towards a better and cleaner enviornment, eco-fashions began in 2005 during the prestigious New York Fashion Week, bringing eco-awareness to sustainable couture.

For more information, visit:

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New Orleans’ Mardi Gras Thinks Green

A volunteer from 'Arc of Greater New Orleans' picks up discarded carnival beads

It’s party nirvana once again in the Crescent City.

Often referred to as “America’s biggest party,” Mardi Gras is celebrated annually in the birthplace of jazz- New Orleans.

This year, the party is Tuesday, February 21.

A time of merriment, Mardi Gras is French for “Fat Tuesday,” which refers to the tradition of eating rich, fatty foods on Tuesday, the day before Ash Wednesday, marking the beginning of Lent.

With its infectious sound of marching bands, the streets are awash with party revelers spilling on to the streets of New Orleans with the tradition of watching parades, as large decorative floats with riders dressed in colorful and wacky costumes fling an estimated 25 million pounds of plastic beads to the crowds below.

But the non-profit, Arc of Greater New Orleans will have their hands full after the party revelers retreat and the annual celebration ends, when eco-conscious volunteers take to the streets of New Orleans and begin collecting millions of decorative beads that have found their way on to the streets and sidewalks of the various parade routes.

Typically, the discarded petroleum-based plastic beads eventually land in overburdened landfills.

Because traditional recycling centers do not accept the beads, the Metarie, Louisiana based non-profit rounds up the beads, recycles and resells them for next year’s carnival, with the profits going towards the larger mission of helping those people who are mentally challenged.

With the goal of keeping the beads out of landfills, the program which is growing in popularity, sold 100,000 pounds of recycled beads last year.

Jumping on the eco-conscious bandwagon, other bead recycling efforts in recent years have been made, such as setting out bead collection bins along the various parade routes.

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